CRM and the cost of indecision
Navigating through change is never easy. One set of indicators suggest an economic upturn, another suggests time horizons for recovery are further away than first thought. Because of this, often a company's base reactions is to continue in a defensive mode: cut all strategic projects and then wait until things improve.
But retreating could prove to be more detrimental in the long-term. Instead, these times of uncertainty could actually present new opportunities for companies that invest wisely in information technologies. Through the use of customer relatiaonship management (CRM) software, companies can consistently deliver an exceptional and personalised service to their customers, achieve significant cost savings and ongoing productivity improvements, and even increase revenue share through focused selling.
What can you do?
Businesses need to look for practical solutions that will help them to maximise productivity and increase effectiveness across their operations. Increasingly, companies are turning to CRM applications, to drive through the kind of operational improvements they need to navigate through changing times - optimising revenue generating activities at a lower cost to the operating company.
First and foremost, CRM helps you to protect revenue from your current customers. It helps to focus on delivering exceptional service necessary to safeguard customer loyalty. Additionally, by providing deeper insight into customer behaviour, CRM helps you to unearth latent revenue opportunities within your customer base for complementary products and services.
Why invest now?
Your customers and potential customers are facing identical cost pressures, and they have changed their purchasing patterns accordingly. In many cases, they will be spending less than before. But in all cases, they are looking for even greater value for money, and are far more discerning about potential purchases and potential suppliers. The ‘cost of doing nothing’, in respect of addressing your internal activities, is significant -- just think about your own organisation (e.g. releasing high cost staff from unnecessary administration, increasing service contract renewals by X% a year, etc.) and you will soon see where value can be extracted and, thus, the real cost of doing nothing.
How CRM can help your organisation
CRM is a business strategy, not simply a technology. In our changing times, CRM is an enabler - an essential operational and financial imperative for all small and medium sized companies. We, at Sage CRM, recognise that the world you do business in is changing, and how you interact with customers and grow your business is changing. You need more than just great sales, marketing and customer service to manage all your customer interactions and be successful. You need social interaction and collaboration; you need access any time, anywhere; and you need maximum productivity and efficiency across your entire business. You need solutions that are as individual as your business, can adapt to your changing needs and that will grow as your business grows.
Review our various words & videos on this site or contact us or your local reseller, to find out how over 14,000 small and medium sized companies across the globe use Sage CRM every day to accelerate sales, drive business productivity and make every customer interaction count.