CONNECT

Sage CRM Blog

Increase website traffic with these 7 magic tricks

Website traffic

Your website is the only place where you have complete control over the user experience, and it’s where you can convert visitors to sales. Using these seven tips, you can drive more traffic to your website.

1. Audit your SEO with SEO & Website Analysis

It is easy to let your SEO become stale because you have more important things to attend to. You should avoid this by auditing your SEO once a week or once a month.

You can use this free plugin by Woorank for Chrome to run a report on your website. The report will look at how you can improve your SEO to track and optimize your website.

SEO isn’t black-art, but it is a necessary task for businesses who wants people to find their content.

2. Sign up for Google authorship

Did you ever wonder why some of Google’s search results have a photo of the author beside them?

It’s not magic; it’s just Google Authorship, and it’s easy than ever to set up. You can do this by connecting your Google+ page to your website and upload a headshot to your Google+ profile. It is a good idea to strengthen your Google authorship with fresh content and a highlight of number of circles and followers to gain more CTRs.

Why is authorship important?

Web users are attracted to search results that contain the author’s photograph. Search results in Google that contain the author's head-shot can outperform higher-ranked links, as many users regard authored links as more credible.

Google also rewards you for using authorship by increasing your ranking (within the author’s Google circles first). In short, giving your content that personal touch will get you better click-through rates and more opportunity for repeat visitors who recognize your profile image.

3. Create fresh content

Your audience is searching for fresh content. It’ll build your company’s reputation as a thought-leader, and Google will rank you higher for it.

If you want to create fresh high-value content you should:

  1. Know your audience and what they need
  2. Solve their problems with interesting content
  3. Educate them about topics you’re passionate about
  4. Stay on topic within individual pieces of content
  5. Remain relevant to your buyer personas
  6. Offer variety; don’t post the same content every week.
  7. Add relevant keywords to your content

4. Social media

Creating great content and sharing it with your followers will improve your reach on social media (reach describes the number of people who see a single social media update).

Social media succeeds when it attracts traffic to your website and strengthens relationships with customers, who in turn share your content with their followers. This sharing of content is how you can extend the reach of a social media post.

When posting on social media, provide a link to a landing page or include CTAs that drive the traffic from Facebook, Google+ or LinkedIn to your website. This way you can convert more prospects into leads and ultimately customers.

5. Email content

Decide against putting all your tricks in the one bag. Give the audience a sneak preview of what is to come via regular email communications. If relevant, these emails will excite your readers and customers, and they will increase click-through rates to your website or landing pages.

Make sure your email content targets the correct buyer persona. And add a compelling headline with stimulating visuals. In your email, encourage readers and customers to click-through to your website with fresh and relevant content.

6. Online advertising

Most people think online advertising is a black art, but it’s easier to use to learn.

There are a number of online tutorials about advertising online with tools like Google AdWords, but if you don’t have time to learn, I recommend speaking with someone who does.

Using AdWords, for example, you can provide multiple links to your website and contact info, all of which appears on the first page of Google. This is far harder to achieve with organic listings. Similarly, online advertising, or promoted ads, on Facebook, LinkedIn and Twitter can help you reach users of social media who may not be aware of your product or brand.

If you have questions about marketing your business online, please let me know in the comments section below.

7. Use Google rich snippets

Google rich snippets can encourage users to trust and click on your Google listing.

This tool provides information about your company in Google’s search results, through a visible and informative company summary.

You can read my blog post to learn more about rich snippets.

David Clayton is the managing director of Gaumina. You can also find him at ie.linkedin.com/in/claytondavid/