Sage CRM Blog

Succeed on LinkedIn with top tips from 20 experts

Do you use LinkedIn? It's one of the most important tools for business people who want to develop relationships with their peers online. I surveyed 20 thought leaders about how they use LinkedIn, and I asked them what it takes it succeed on this popular social media network.

Here's what these LinkedIn and industry experts said:

1. Dave Kerpen - author and entrepreneur

2. Barry Dalton - host of @SMAddicts podcast with @sethgoldstein -

3. Steve Farnsworth - Forbes top 50 social media influencer

4. Neil Patrick - marketing director and writer

5. Ken Herron - number 2 CMO on Twitter according to Social Media Marketing Magazine

6. Kendra Lee - IT sales strategist

7. Shep Hyken - customer service expert, business speaker and New York Times bestselling author

8. Paul Shapiro - digital marketer | programmer | SEO director 

Paul writes at Search Wilderness.

9. Marji J. Sherman - social media strategist

10. Frank J. Kenny - speaker, author and consultant

11. Mary Green - internet marketer and founder of Social Media Fuze

12. Tim Hughes - top 35 UK blogger, speaker and market influencer

Tim Hughes contacted us via email to say:

People often use the standard layout that LinkedIn offers. This does not really fit with the information that your reader (customer and prospects) want.  Your LinkedIn profile is a little like an email or letter.  To make an impression, you need to get the right information to the reader as quickly as possible, otherwise they will move on.

Go into edit mode and you will see and up and down arrow on the right hand side.  This allows you to move the seconds up and down.  In many cases people move the "Honors and Awards" section to below the summary.  This is done so you look like a human that people would want to talk to rather than a corporate suit.

Get a punchy headline then the reader may grant you 7 seconds of their time and then another 7 seconds. Each time you get granted another 7 seconds you need to be demonstrating value to them.

13. Jeff Sheehan - social Media Pro | speaker| author | radio show host |

14. Mark Tamis - Parisian Dutchman with Enterprise Software background

15. Jesus Hoyos - CRM consultant, speaker and influencer. Managing Director at Solvis Consulting

16. Mike Wittenstein - experience/service/business designer

17. Robert Bellovin - media relations for Software Advice

18. Michael Fauscette - software industry analyst/exec @IDC

19. Ian Golding - certified customer experience professional, speaker and blogger

20. Arie Goldshlager - customer strategy, customer insight, and innovation consultant

I interviewed Arie over the phone. He provided these useful tips:

One is about getting connected. I try to connect with a purpose and the purpose is to facilitate collaboration and to help my connections succeed. I connect proactively and creatively. I look for people who share my interests and experiences.

I try to connect carefully and connect with everybody that has potential for future collaboration. I also connect for the long-term. I have connections that went inactive…but which come up again later on, and produced value.

I try to make conversations often and meet the person face-to-face or in a conference call as soon as possible. I do this selectively. I also look for ways to make an initial investment in the connection. If there is anything I can do to help the connection, that is a good start.

A lot of people get connected and they do nothing about the connection and it becomes inactive. I try to do connection or relationship development. I like get into relationships that are reciprocal where there is a flow of value. I do something for them and they do something for me in return. I continuously make investments.

Every week I look at my LinkedIn updates and for events such as people moving from one employment situation to another. I try to write a note and continue the conversation.

If you enjoyed this post, please join or continue on the discussion on the official Sage CRM LinkedIn group. You can also read the second part of this post on LinkedIn