Business and marketing digest: content audits, GTD and bonding with your readers
Welcome to the sixth edition of the Sage CRM business and marketing digest.
This is a regular round-up of blog posts and articles about marketing, sales, business, social media and CRM.
In this edition:
The Social Media Examiner turned five this week. They've gathered a lot of knowledge about social media best practices in that time, some of which are helpfully condensed into this blog post: Online Publishing: Lessons From Five Years at Social Media Examiner.
The above article discusses the Social Media Examiner's failures alongside their successes. On Entrepreneurs-Journey.com, Yaro Starak explains this type of candid writing builds trust trust and can convert leads into customers in: How To Build Trust In A Skeptical Online World.
If you're interested in learning about new ways to convert leads, sales funnel specialist Jeremy Reeves provides 5 Unique Strategies Most Entrepreneurs Aren't Using to Increase Sales (And Profit) for Firepole Marketing. My favorite? Surveys.
You can also connect with your audience by creating short videos that explain who you are and what you do. Adam Bean explains more in The Obvious Way to Bond with Your Readers That Almost Everyone Ignores for Boost Blog Traffic.
Neil Patel explodes 7 content marketing myths you need to stop following for Quick Sprout, and it looks like more content isn't always better.
If you already have lots of content, managing this content is a job in itself. This is where a content audit can help. Kevan Lee of Buffer writes about their recent content audit in What We Learned Analyzing 595 Blogposts: A Complete Content Audit And Spreadsheet Template.
Finally, Getting Things Done is one of the most popular productivity books of all time. Now, you can learn How CRM can help you and your business Get Things Done on the Sage UK blog