Sage CRM Blog

What is CRM and how can it help your business grow?

CRM stands for customer relationship management.

It's a strategy for developing rewarding customer relationships, and it's also a software solution small and medium sized companies use to manage their marketing, sales and customer service activities.

Sage CRM offers a cloud-based and on-premise CRM solution, and in the above infographic you can see six ways Sage CRM can help your business:

1. Gain valuable business insight

With CRM, you can give managers real-time access to information about their KPIs so they have better business insight and can take corrective action.

2. Use visibility to drive profitability

Thanks to CRM, you get a central view of customer activity, make more informed business decisions and run a successful company.

3. Increase team productivity

CRM empowers your teams with quick and easy access to the information they need, when they need it.

4. Sell smarter and accelerate sales performance

CRM enables your sales teams to focus their efforts on the most profitable and winnable deals, and accelerate your sales performance.

5. Drive efficiency across your business

With CRM, you can discover hidden data in your business and leverage it for sales performance analysis and quicker decision-making.

6. Work effectively on the go

Using CRM, you and your team can work anywhere, anytime. With mobile CRM, they can also access up-to-date customer information, and prepare for important meetings while on the road.

Find out more about how Sage CRM can help your business.