Email marketing that works: 7 essential MailChimp tips and tricks
By Bryan Collins
Do you use the email marketing to grow your business?
Would you like to use email to sell more of your products or services?
How can you become a more productive and efficient business person using a powerful email marketing tool like MailChimp?
According to a 2014 report by KISSMetrics, email marketing has a return-on-investment of 4300 percent, which is way beyond anything businesses typically achieve with social media.
If you've only started using the email marketing tool MailChimp to grow your business, don't worry.
In this blog post, I explain seven simple MailChimp tips and tricks that you can use today to supercharge your email marketing campaigns.
(Plus I'll explain how to use MailChimp and CRM together).
Let's get started.
1. Give your customers something for free
It doesn't have to be expensive. You can send your customers or readers an eBook or even your latest blog posts.
This is the simplest and easiest way to use MailChimp to grow your business.
Sending high-value, non-promotional content to your list over time will help you nurture better relationships with your customers.
You can manually send your latest posts to your customers and readers by creating a campaign in MailChimp.
Alternatively, if you're short on time and your blog has an RSS feed, you can configure MailChimp to send your latest blog posts to your list automatically when you publish them.
2. Track the ROI of your email marketing campaigns
If you sell products or services to customers on your website, you can use the MailChimp add-on eCommerce360 to track the ROI of each of your campaigns.
To use eCommerce360, you'll need install a plugin on your website and activate this add-on in MailChimp.
Then, you can assign monetary values to your email marketing campaigns, track customers who click on your campaign links and record details like:
- Order amounts
- Total amounts
- Cost of each item
- Shipping amounts
- Quantity of each item
3. Read the minds of your customers
You can configure MailChimp so that it sends a series of emails after customers make a purchase on your website.
Then, you can ask your customers for feedback on your products or even send them a link to a customer survey.
Here's the best part:
MailChimp plays nicely with Survey Monkey.
When you connect the two apps, you can send a survey to your email list and track who responded and what they said in MailChimp.
4. Keep working AND take the day off
Using the automation feature in MailChimp, you can create a series of emails that it will send automatically or drip out to subscribers over time.
Drip marketing campaigns are great because they work even if you've taken the day off. And they'll do this 365 days a year.
Short on ideas for your first drip marketing campaign?
Don't worry, you could:
- Welcome new subscribers to your list with an eBook
- Educate customers about your product or services over a series of emails
- Introduce customers to the various parts of your website and your older blog posts
- Send 'insider' product discounts and deals to your subscribers
- Ask customers what content you should create for them
To set up a drip marketing campaign, you'll need a premium MailChimp account.
5. Grow your email list like a marketing pro
MailChimp provides you with pre-written code that you can embed directly on your website.
Or if your blog is powered by WordPress, you can install the MailChimp for WordPress plugin.
Either option makes it easy to add sign-up forms for your email list on your website or blog.
You can also easily customise these forms so that they match the look and feel of your blog or website.
Tip: Put these forms on the most popular pages of your website and offer an incentive like a free eBook to encourage people to sign up.*
6. Test, test and test again
Once you've acquired over 100 people on your list, you can A/B test your MailChimp email campaigns.
A/B testing email marketing campaigns is a great practice for marketers and business people who want to improve the quality of their campaigns.
You can increase engagement with your campaigns and learn more about the types of content your readers and customers are likely to open and click on.
Not sure what to A/B test?
- Seeing which of your subject line get the best open rates
- Finding out the best days and times to send your campaigns
- Checking which names to use in the 'from' field of MailChimp
Once you've set up your A/B test, MailChimp will send the two variations to portions or segments of your email list.
Then after 24 hours, it will send the winning test campaign to the rest of your email list.
Once the campaign is complete, you can review the A/B test data and use it to figure out what content your customers and subscribers respond to.
7. Manage email marketing campaigns with CRM
MailChimp and Sage CRM work together.
You can create a campaign in Sage CRM and then send this campaign to your list using one of MailChimp's pre-designed templates. <-- Tweet this
MailChimp provides dozens of high-quality templates that you can use, or you can paste code for your email template into MailChimp.
Then, you can track the effectiveness of your email campaigns, follow up with and manage your relationships with qualified leads using Sage CRM.
Email marketing for busy business people
MailChimp is a powerful email marketing tool for business people. It's also affordable, easy to use and designed for small and medium sized businesses.
Here's the best part:
If you've less than 2,000 people on your email list, you can try almost all of these MailChimp tips and tricks in this blog post for free and grow your business today.